Visa

Role: Lead Copywriter & Content Creator

We created the MADE campaign, a way for Visa to highlight upcoming creators on their journey to #GETMADE.

First, we filmed a man-on-the-street content series that discovered creators in the wild and platformed their work on Visa's social channels.

Then! We created digital vision boards for musicians, Olympians, and creators of all kinds like Normani, Skip Marley, and Noah Lyles.

We called it "Bought This, Manifesting That" and had creators share their upcoming visions.

And then something AMAZING happened...

An upcoming artist named LYRQ left a comment with her manifestation on Skip Marley's vision board...

So we brought her manifestation to life by flying her out to open for Skip Marley's tour in London! (Click the thumbnail to watch the journey)